Leveraging Tech to Build Your Small Biz

June 27, 2017

“Entrepreneurs and their small enterprises are responsible for almost all the economic growth in the United States.” — President Ronald Reagan

President Reagan recognized the vital role of small business in American economics, a truth that still remains relevant today. It is the men and women who launch their own enterprises, create jobs and invest in their local communities who fuel the most sustainable growth in our society.

How do such entities remain sustainable in the ever-evolving American economic and business landscape? As is with most questions nowadays, the answer may lie in one word: technology.There are a number of ways

There are a number of ways a small business can tap into tech to stay competitive in a changing world. From having a secure email service, like Mail.xyz, to having the right digital marketing strategy, technology can do wonders for marketing.

Websites are a must in today’s digital age, and fortunately there a number of resources to help business owners build and maintain their own sites — without much cost or tech know-how. Systems like Joomla and Droopla let users built sites at little to no cost; the affordability doesn’t compromise user accessibility or aesthetic.

Social media is also a big player in business marketing. Facebook, Twitter and Instagram are all free to use and give businesses a direct line to their customers. Business owners can create a “fan” page on which they can post information about the company, photos and more, and use the site to interact with the public.

The typical business environment is also changing because of technology. Many small businesses are moving toward home-office work when feasible; by investing in home laptops and other traditional office equipment for at-home work, owners can cut down on employees’ commuting costs, office utility expenses and more.

Organization and productivity are also enhanced by technology. The information contained in rows of filing cabinets of the past can now all be stored in one simple folder on a cloud-based app or other services. Condensing and streamlining company data into digital systems can help business owners stay on top of payroll, billing, and orders — ultimately boosting the company’s bottom line.

In some ways, the increasing digitization of the world can threaten small business, but the more business owners adapt to a changing world, the more they’ll be able to not only weather the changes but thrive because of them.

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